Extract custom parameter from tracking URLs in Gravity Forms

The AFL UTM Tracker plugin, does not have custom parameter tracking right now but we have a workaround where you can extract custom parameter from our list of tracking URLs in Gravity Forms into a hidden field.

Since version:

This feature is supported since version 2.4.3.

List of tracking URLs:

• First landing page
• First website referrer
• First and last touch UTM URL
• Last touch gclid, fbclid, msclkid URL

Steps

1. Go to your Gravity Forms > Form > Edit mode.
2. Add a Hidden Field to the form.
3. Under the Field Settings > Advanced > Click on Allow field to be populated dynamically.
4. Type in the Parameter name as listed below.

Example:

You want to extract the matchtype parameter from the Last Touch UTM URL.

afl_wc_utm:utm_url--extract_param:matchtype

List of tracking URL parameter names

First Landing Page
afl_wc_utm:sess_landing

First Website Referrer
afl_wc_utm:sess_referer

First Touch UTM URL
afl_wc_utm:utm_1st_url

Last Touch UTM URL
afl_wc_utm:utm_url

Last Touch gclid URL
afl_wc_utm:gclid_url

Last Touch fbclid URL
afl_wc_utm:fbclid_url

Last Touch msclkid URL
afl_wc_utm:msclkid_url

More examples

You want to extract affiliate_id parameter from the First Landing Page URL:

afl_wc_utm:sess_landing--extract_param:affiliate_id

You want to extract the ad_id from the First Touch UTM URL:

afl_wc_utm:utm_1st_url--extract_param:ad_id

You want to extract the ad_id but from the Last Touch UTM URL:

afl_wc_utm:utm_url--extract_param:ad_id

You want to extract Last Touch UTM Source. You do not need to use the extract_param formula because we have extracted it by default into our conversion attribution report.

But if you would still like to populate the utm_source value into a hidden field, you can use the parameter name below:

afl_wc_utm:utm_source

afl_wc_utm:utm_1st_source