With our AFL UTM Tracker plugin, you will get the conversion attribution summary in the list table form and the full conversion attribution report in the individual entry.
NOTE: The following report format is only available to Seamless Integrations. Non-seamless integrations can only use hidden fields to store the UTM parameters.
We will use WooCommerce as an example below.
Conversion Attribution Summary
We added 4 columns to the WooCommerce Orders table so that you’ll get a top view of the latest conversion attribution.
- Conversion Lag – it tells you how long it took for your visitor to convert (seconds/minutes/days)
- UTM (First) – it tells you first touch UTM attribution (UTM Source, UTM Medium and UTM Campaign)
- UTM (Last) – it tells you last touch UTM attribution (UTM Source, UTM Medium and UTM Campaign)
- Website Referrer – it tells you the first website that referred your visitor to your website
- Click Identifier – it tells you whether the visitor has visited your website with any of the common click identifiers
Full Conversion Attribution Report
If you click into the individual WooCommerce Order, you will get to view the full report in our metabox on the right side (see screenshot below).
General
- Conversion Lag – it tells you how long it took for your visitor to convert (seconds/minutes/days)
- First Landing Page – it tells you the URL of the page which your visitor first landed on
- First Website Referrer – it tells you the first website that referred your visitor to your website
- Google Analytics Client ID – it captures the full GA Client ID so that you can refer the visitor’s conversion journey through your Google Analytics account.
- Cookie Consent – it tells you whether the visitor has accepted cookie
First Touch UTM
This section tells you the first time that your visitor had visited your website with the UTM parameters in the URL.
- UTM URL (First Touch Attribution)
- UTM Visit Date and Time (First Touch Attribution)
Last Touch UTM
This section tells you the last time that your visitor had visited your website with the UTM parameters in the URL.
- UTM URL (Last Touch Attribution)
- UTM Visit Date and Time (Last Touch Attribution)
Click Identifiers
- Google Click Identifier (gclid) – it tells you the last touch URL which contained the gclid parameter and the visited date time.
- Facebook Click Identifier (fbclid) – it tells you the last touch URL which contained the fbclid parameter and the visited date time.
- Microsoft Click Identifier (msclkid) – it tells you the last touch URL which contained the msclkid parameter and the visited date time.
