Our AFL UTM Tracker plugin uses cookies to store data about the visitor visits. Since our plugin is not a full analytics server, we use quite a number of cookies to store various data so that your WordPress server does not need to fill the database of every visitors. We only read the data from the cookies only when a conversion happens or when Active Attribution is enabled.
You may need to register the cookies in your cookie consent banner website.
Wildcard Support
If your Cookie Consent Banner service allows you register cookies using a wildcard name:
| Cookie Name | Cookie Purpose |
| afl_wc_utm_* | Tracks the visitor’s first landing page, first website referrer, UTM parameters and click identifiers. |
Individual Cookies
Otherwise here’s the list of cookies which our plugin generates:
| Cookie Name | Cookie Purpose |
| afl_wc_utm_main | Stores the timestamp of the last updated server-side communication, timestamps of various tracking URL, cookie expiry and the cookie consent type. Notes: Introduced in version 2.5.0 Updated in version 2.14.0 |
| afl_wc_utm_sess_landing | Stores the visitor’s first landing page URL. |
| afl_wc_utm_sess_referer | Stores the visitor’s first website referral URL. |
| afl_wc_utm_utm_1st_url | Stores the visitor’s first touch URL visit containing the UTM parameter. |
| afl_wc_utm_utm_url | Stores the visitor’s last touch URL visit containing the UTM parameter. |
| afl_wc_utm_gclid_url | Stores the visitor’s last touch URL visit containing the gclid parameter. |
| afl_wc_utm_fbclid_url | Stores the visitor’s last touch URL visit containing the fbclid parameter. |
| afl_wc_utm_msclkid_url | Stores the visitor’s last touch URL visit containing the msclkid parameter. |
Deprecated Cookies in Version 2.15.0
The following cookies are no longer generated since version 2.15.0.
| Cookie Name | Cookie Purpose |
| afl_wc_utm_cookie_expiry | Stores the number of days that the cookies should expire after the visitor’s last visit. |
| afl_wc_utm_sess_visit | Stores the visitor’s first landing page visit timestamp. |
| afl_wc_utm_utm_1st_visit | Stores the visitor’s first touch timestamp visit containing the UTM parameter. |
| afl_wc_utm_utm_visit | Stores the visitor’s last touch timestamp visit containing the UTM parameter. |
| afl_wc_utm_gclid_visit | Stores the visitor’s last touch timestamp visit containing the gclid parameter. |
| afl_wc_utm_fbclid_visit | Stores the visitor’s last touch timestamp visit containing the fbclid parameter. |
| afl_wc_utm_msclkid_visit | Stores the visitor’s last touch timestamp visit containing the msclkid parameter. |
WordPress Multisite
For sites under the Multisite Network, cookies will have a prefix:
Site 1
afl_wc_utm_1_
Site 2
afl_wc_utm_2_
Site 3
afl_wc_utm_3_